Loading I work with a lot of different businesses and always provide different ideas on ways for them to improve their businesses. The interesting thing is how many times people say, “that won’t work for my business.” When I probe further as to why the person believes this it normally comes down to a bad . . . → Read More: Challenging your beliefs…
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The other day I played in a softball game. I went 4 for 4 with 2 home runs, a triple, and a double. Someone came up after the game and remarked that I was the best softball player they had ever seen in 30 years of watching softball. I chuckled and thought to myself, . . . → Read More: We tried “that”, and it didn’t work… “Confirmation bias” is the tendency to ignore evidence that disagrees with our currently held belief, and to notice evidence that reinforces our belief. That is the rough definition of it. You can read a lot more about it by doing a simple Google search, or you can get more info at Wikipedia. Why am . . . → Read More: What is “confirmation bias” and why is it important to you? The other day I was in a nice restaurant during the NCAA men’s basketball tournament. The place had multiple flat screen televisions and a few people watching basketball. Just down the road there was a sports restaurant that was packed. The first restaurant will no doubt blame the economy for his business being bad. . . . → Read More: Is it a bad economy, or is it you… Challenge your assumptions, beliefs, and ideas about things. So many times we (I do this too) come to conclusions based upon so much little data and only a small viewpoint of the world in which we live. In other words: our eyes deceive us because we don’t know what to look for, don’t know . . . → Read More: True analysis of business What is top of mind awareness? Probably one of THE most important things in business success. Here’s what I mean. Right now your brain is being bombarded with millions of bits of information. From the music in the background (if applicable) to the clothes on your body (hopefully, applicable) to the fan from the . . . → Read More: Top of mind awareness: Why it is so important. Do you test new ideas, campaigns, marketing concepts, and scripts in your business? All of these things can have a massive impact on your business. Just the way your salespeople ask for an order can really influence the sales of your business. There are literally hundreds of things you can test, but here is . . . → Read More: Testing One of the best definitions of insanity is doing the same thing over again and expecting different results. Yet many people do this again, and again, and again. I think this is because there is comfort in doing the same things again and again and again, instead of venturing out and trying to do . . . → Read More: A good definition of insanity How much does your environment influence your habits? Is your working environment creating a place where you can be focused, and productive? Is it designed to help you achieve your goals? What are things you should look at? Lighting Temperate Ergonomics of the chair and desk you use What is on the walls? What . . . → Read More: Your environment… Are you a commodity, or are you perceived as a commodity? A lot of businesses struggle because they market themselves as a commodity, they ARE a commodity, or they are perceived as a commodity. Let’s talk about each one. If you are always appealing to the lowest prices, you will be perceived as a . . . → Read More: How NOT to be a commodity… |
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