Loading If you haven’t already created a marketing plan for 2011, it’s not too late. Here are a few quick tips for getting started:
1. Make a list of the different groups of people you have in your database. For example: new customers, returning customers, referral partners, and lost customers.
2. Make a list of all the ways you would like to market to EACH group. This could be holiday or special occasion cards or postcards, e-newsletters, print newsletters, direct mail letters, lumpy mail, text message blasts, and more. The list really goes on and on. Write down everything that comes to mind no matter whether it seems realistic or not.
3. Now go through and cross off those items that may not make sense at this point and time.
4. Create a budget for each item.
5. Create a frequency for each item. For example: monthly e-newsletter, weekly e-zine, quarterly holiday card.
Finally, put your plan into action!
