The other day I played in a softball game. I went 4 for 4 with 2 home runs, a triple, and a double. Someone came up after the game and remarked that I was the best softball player they had ever seen in 30 years of watching softball. I chuckled and thought to myself, “this is a classic case of SSS.” What is SSS? SSS is small sample size. Small sample size is looking at a small amount of data or an experience and coming to a conclusion.
You see, the next softball game I went 1 for 4. If that person would have seen me play THAT game, he probably would have never thought different of me.
Small sample size is a dangerous thing that we as humans fall trap to. The “we tried ‘that’ and it didn’t work in my business is an example. How many times did you try it? In what context. Did you do it correctly? Did you do it enough times so that you got enough of a sample size. There are hundreds of things that go wrong, and just because it didn’t work one time doesn’t mean that it never works correctly.
-Matt


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