Loading The other day I was in a nice restaurant during the NCAA men’s basketball tournament. The place had multiple flat screen televisions and a few people watching basketball.
Just down the road there was a sports restaurant that was packed.
The first restaurant will no doubt blame the economy for his business being bad. But what it him? I’ve been there 30+ times in my life. Not once has he attempted to get my contact information or given me an offer for a dessert after I was done eating. If he had gotten several thousand email addresses he might be able to actually put together a promotion to pack the restaurant during the tournament.
Something that gave away prizes for the best outfit, people who picked the best brackets, people who chose the score correctly, and on and on it could have gone.
But he has no client database that I am aware of. He just hopes that people come into his restaurant, instead of proactively scooping up all the people who do come in, and ensuring that they come in again and again by developing or building a relationship with them.
There is a famous phrase out there uttered by some politician or prognosticator or political analysts. It reads, “Its the economy, stupid.”
In THIS case, it wasn’t the economy. It was just someone being ignorant. And being ignorant leads to stupidity…or at least in this case it did.
-Matt
