Learn How to Dominate Your Marketplace
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By Matt, on March 30th, 2010%
The other day I played in a softball game. I went 4 for 4 with 2 home runs, a triple, and a double. Someone came up after the game and remarked that I was the best softball player they had ever seen in 30 years of watching softball. I chuckled and thought to myself, . . . → Read More: We tried “that”, and it didn’t work…
By Matt, on March 30th, 2010%
“Confirmation bias” is the tendency to ignore evidence that disagrees with our currently held belief, and to notice evidence that reinforces our belief. That is the rough definition of it. You can read a lot more about it by doing a simple Google search, or you can get more info at Wikipedia.
Why am . . . → Read More: What is “confirmation bias” and why is it important to you?
By Matt, on March 23rd, 2010%
The other day I was in a nice restaurant during the NCAA men’s basketball tournament. The place had multiple flat screen televisions and a few people watching basketball.
Just down the road there was a sports restaurant that was packed.
The first restaurant will no doubt blame the economy for his business being bad. . . . → Read More: Is it a bad economy, or is it you…
By Sarah, on March 22nd, 2010%
I just saw a new Burger King commercial that piqued my interest. Now, often times you will notice that companies such as McDonald’s and Burger King or Coke and Pepsi compete on how their products taste. You will hear them quote the most recent survey saying that 9 out of 10 consumers preferred the . . . → Read More: Setting Yourself Apart
By Sarah, on March 8th, 2010%
A popular theme these days in the business world is saying that you are a “by referral only” business or that you concentrate on “word of mouth” marketing. Now what does by referral only actually mean? There are a few different schools of thought.
Some believe it is a status in business to achieve. . . . → Read More: By Referral Only
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