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    • I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.

      —Matt Hall, Merritt-Hall Insurance

    • I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.

      —Brian Manning, Bancard Sales

We tried “that”, and it didn’t work…

The other day I played in a softball game.  I went 4 for 4 with 2 home runs, a triple, and a double.  Someone came up after the game and remarked that I was the best softball player they had ever seen in 30 years of watching softball.  I chuckled and thought to myself, . . . → Read More: We tried “that”, and it didn’t work…

What is “confirmation bias” and why is it important to you?

“Confirmation bias” is the tendency to ignore evidence that disagrees with our currently held belief, and to notice evidence that reinforces our belief.  That is the rough definition of it.  You can read a lot more about it by doing a simple Google search, or you can get more info at Wikipedia.

Why am . . . → Read More: What is “confirmation bias” and why is it important to you?

Is it a bad economy, or is it you…

The other day I was in a nice restaurant during the NCAA men’s basketball tournament.  The place had multiple flat screen televisions and a few people watching basketball.

Just down the road there was a sports restaurant that was packed.

The first restaurant will no doubt blame the economy for his business being bad. . . . → Read More: Is it a bad economy, or is it you…

Setting Yourself Apart

I just saw a new Burger King commercial that piqued my interest.  Now, often times you will notice that companies such as McDonald’s and Burger King or Coke and Pepsi compete on how their products taste.  You will hear them quote the most recent survey saying that 9 out of 10 consumers preferred the . . . → Read More: Setting Yourself Apart

By Referral Only

A popular theme these days in the business world is saying that you are a “by referral only” business or that you concentrate on “word of mouth” marketing.  Now what does by referral only actually mean?  There are a few different schools of thought.

Some believe it is a status in business to achieve.  . . . → Read More: By Referral Only