What is top of mind awareness?  Probably one of THE most important things in business success.

Here’s what I mean.  Right now your brain is being bombarded with millions of bits of information.  From the music in the background (if applicable) to the clothes on your body (hopefully, applicable) to the fan from the computer the brain is taking in massive amounts of information.  It is also sorting that information out.

Top of mind keeps your brain focused on what is around it all the time.

And in business, if you are not keeping people focused on what is important, then they are not focused on you.

Just in the few seconds it took you to read those last two sentences, your brain took in massive amounts of information, and more than likely forgot about the sensations it was feeling.

This is why companies like McDonalds, Coke, Pepsi continue to advertise.  Yes, they would still have customers if they did not, but advertising keeps them top of mind so people think about them.

Now I am NOT saying you need to run television or radio commercials like McDonalds.  That is probably not appropriate for you.  What I AM saying, however, is that you do need to design ways to keep top of mind in your customers mind all the time.

Matt

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This entry was posted on Friday, January 29th, 2010 at 11:47 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.