Do you test new ideas, campaigns, marketing concepts, and scripts in your business?

All of these things can have a massive impact on your business.  Just the way your salespeople ask for an order can really influence the sales of your business.

There are literally hundreds of things you can test, but here is a short list of where to begin.

Any type of salesperson interaction to where someone is asking for an order.  (Is there an add on sale, or an upsell?)

Any type of close.

How people are sent to a sales person either via phone, or in person.

A request for referrals.

Any headlines/subject lines in your email.

Any headlines in marketing or print.

This is just a very short list and is not exhaustive at all.  I’ve personally seen headlines or subject lines double or triple the open rate or the response rate of emails and other advertisements.  It is also better to test than to guess.  I also recommend only changing one little thing at a time when you are testing.  That way you know what really caused the result.

-Matt

This entry was posted on Wednesday, January 27th, 2010 at 11:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.