Last post I talked about leverage and why it is so important in business.

To continue on that theme and how marketing can give you leverage imagine that a marketing piece is a little sales person. It goes out there and sells a person on doing something. That piece can be, “to get more information” or “to request an appointment” or “to buy my stuff.”

Now you must understand the context of the situation. Each marketing piece should have a goal. And a marketing piece, like written about above, can have multiple goals.

So, this leverage allows to you to deploy dozens, hundreds, or thousands of little sales people out there to do your work. The work can be to raise money for a business, to generate referrals, to collect marketing information via surveys, and on and on and on. It really is amazing.

I’ll go into more details later, but just realize that proper marketing is just communication or salesmanship through media.

Matt

This entry was posted on Tuesday, January 12th, 2010 at 12:54 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.