Loading Remember this: Most of your prospects or potential customers probably do not understand how to buy what you are selling. Of course this is not true of some industries, but even relatively simple industries like lawn care have lots of information that prospects need to be educated on.
Here’s something you can do immediately. Make a list of 5, 7, or 10 questions your prospects SHOULD ask before buy a product or service in your industry.
Example: Five critical questions to ask BEFORE you hire a dentist. And then you make sure that these questions are valuable questions that people do need to ask, with valuable information. Oh, and it also helps if the answers to these questions are things that other dentists are NOT doing. Do you get it?
Matt
