I ask this to lots of people. What business are you in?
It *seems* like a simple question, but honestly most people can’t answer it or don’t answer it.
The answer is several things.
1) You are in the marketing business. You are marketing your products or services.
2) You are in the problem solving, pain relief business. If you are not solving pain or removing it, you probably should rethink your strategy.
People do things to remove pain, to solve problems more than they do it to obtain pleasure.


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