Loading How much money is wasted on leads when someone calls, responds to an inquiry, or comes into a store and the person does a poor job of handling the inquiry? Billions, easily. The car dealership that spends 100,000 dollars a month but can’t handle a person or get their contact information is dumb.
If it has no “alert system’ for used cars or special deals, and does not build any type of personality profile is at fault. The restaurant that spends 10,000 a month getting visitors into their restaurant, but then doesn’t get their contact information to market to people who are more likely to come into their store – equally dumb.
