Proper marketing is good communication? Why do I say good communication? Well, imagine you are selling cars. A 70 year old couple walks through the door. What would you say to them? Now, imagine a 30 year old couple walks in the door with 2 kids. Now what would you say to them?

But why on earth do companies, specifically small businesses, send the same broad, boring, vanilla message to multiple groups of people. The two groups of people have different problems, and different needs.

Understand “marketing” is communication. Communicating your message to other people in a clear, concise way that makes sense and explains why your customers need to do business with you.

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