Matt and I just finished taking a walk, and like usual it got me to thinking. We were discussing what it was about putting your personality into your marketing pieces that works so well.
Our conclusions?
1) Well, I don’t know about you, but I tend to express myself a lot better on paper than I do in person. So, at times while it might be difficult to know me in person it is fairly easy to get to know me via my writings.
2) In marketing, you may disclose something about yourself that might never come up in a normal everyday conversation with a person. For example, we have several people on our follow up marketing list that we touch monthly via different media. We know many of these people from different business networking groups and see them about 2-3 hours every month.
Now, last fall we sent out a card to this list detailing the mission trip we had just taken to Panama and Costa Rica. In this card we had pictures and included a lot of amusing quotes and captions. We received more comments from that one card than all of the marketing pieces we sent to that list for the previous six months. In fact, we made some great friends and referral partners because of it.
Now, while a few of the people on the list knew that we were going on the trip, most did not. It simply had not come up in our 2-3 hours of seeing them each month. So, had we not sent the card with our bit of personality that let them into our lives just a bit, they would not have realized that we had something in common and connected with us. And we would still be seeing them every month for 2-3 hours and saying our polite greetings then moving on.
Am I saying that you spill every bit of your life to your database?
No. Absolutely not. And obviously the details that you tell all depend upon the type of relationship you already have with your list and the type of relationship you would like to have. However, know that if you include these tid bits every once and a while, you can fastforward your relationships greatly.
People will trust you more if they feel like they know about you. And people do business with those whom they like and whom they trust.
Tags: business relationships, Networking, personality, trust
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[...] admin placed an interesting blog post on Building trust through adding your personality to your copy …Here’s a brief overviewFor example, we have several people on our follow up marketing list that we touch monthly via different media. We know many of these people from different business networking groups and see them about 2-3 hours every month. … [...]