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- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

A dynamite marketing example…

By Matt, on July 3rd, 2009

In celebration of the holiday weekend I am giving you a peak behind the curtain into the Psych ward. This is a current marketing project I am working on for myself — not a client.

This is what you call “lumpy mail” or “dimensional mail” or a “grabber” and it fits into a theme.

So, if following the traditional structure of a lot of marketing programs you have AIDA.

Attention

Interest

Desire

Action.

This definitely gets the Attention. The interest should be there as I have a relationship with these people, desire is built through referral programs/gifts/and other incentives, and lastly the action is to refer someone to me.

Enjoy, and let me know your thoughts.

Click Here to See Some Dynamite!

Thanks,

Matt & Sarah

P.P.S. If you want to get more “Inside Information” on these types of things and how you can use them in your business click ‘Subscribe’ Above to get our Free Strategic Marketing Newsletter.

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- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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