2009 July | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

Self Monitoring Your Behaviour

By Sarah, on July 29th, 2009%

One of the best pieces of advice I ever received in relationship management was from the mother of a boyfriend in high school. She happened to also be a teacher at the school we attended. After a brief conflict between my boyfriend and his well intentioned mother which ended in my boyfriend storming off, . . . → Read More: Self Monitoring Your Behaviour

Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars?

By Sarah, on July 24th, 2009%

There are many ways that I see people attempting to stretch their money during this recession. Some are planting their own gardens. Others are mowing their own lawns. Still others are washing their cars less.

One area that I noticed the other day was when I was at the . . . → Read More: Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars?

The Art of Running Through Life

By Sarah, on July 13th, 2009%

But you know what the best part was? At the end of the run we looked at our time and we had beat our personal best time by over a minute and a half! . . . → Read More: The Art of Running Through Life

Building trust through adding your personality to your copy

By admin, on July 6th, 2009%

Matt and I just finished taking a walk, and like usual it got me to thinking. We were discussing what it was about putting your personality into your marketing pieces that works so well.

Our conclusions?

1) Well, I don’t know about you, but I tend to express myself a lot better on paper . . . → Read More: Building trust through adding your personality to your copy

A dynamite marketing example…

By Matt, on July 3rd, 2009%

In celebration of the holiday weekend I am giving you a peak behind the curtain into the Psych ward. This is a current marketing project I am working on for myself — not a client.

This is what you call “lumpy mail” or “dimensional mail” or a “grabber” and it fits into a theme.

. . . → Read More: A dynamite marketing example…

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

Why Do People Subscribe?

Self Monitoring Your Behaviour

Are Your Customers Sttttrrreeettccchhhiinngg Their Dollars?

The Art of Running Through Life

Building trust through adding your personality to your copy

A dynamite marketing example…

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