Loading I live in a small suburb of Indianapolis and the other day I had a small meeting in the town center. I was speaking with someone and she recommended I check out a place. I had to ask her where this location was several times to understand where she was talking about. Now it wasn’t that she was giving me bad directions, its just that I wasn’t sure where everything was located at.
What is the lesson we can learn from this in our businesses? Usually no matter how many times we think we have displayed our message clearly and correctly, many times people do not even see it. I had driven past this location probably 100 times, and once I arrived there I couldn’t believe I hadn’t noticed it earlier. But the thing is, I had noticed it – but it had not imprinted in my brain enough to where it was instant recall.
This speaks to how valuable it is to follow-up with your unconvereted leads or prospects in a business. Yes, we think our prospects are thinking of us, but they aren’t. They are worried about their own business. So don’t make this mistake, or your prospects and customers might get lost and not know where you are.
-Matt
Hey good looking blog but it is a bit weird looking in my K-meleon browser. Looks good otherwise!