Next time you’re watching a television drama show or a movie notice the soundtrack. Why am I bringing this up? Because the soundtrack or background music makes a HUGE difference in the mood of the show you are watching.
My guess is that within seconds you can probably start to hum some famous songs. Jaws? Star Wars? Superman? Do you get the idea?
Your business needs to keep this in mind. How so? Everything is engineered and designed by purpose for a movie. The soundtrack is carefully chosen, the costumes and wardrobe, the lighting, etc. But lets just focus on the soundtrack.
What “soundtrack” can you use in your business? Perhaps it is a television with a certain news show on in the lobby, perhaps it is background music, perhaps it is a “soundtrack” for a DVD or CD you utilize. Perhaps it is the phone recording on your voice mail or “phone tree.”
How do you focus on this? You need to determine which music sounds and audio create what type of moods are best for your business situation. What do I mean? Well, if you are a car dealership certainly you need different music is appropriate for you versus a financial planner’s office. And at the car dealership the type of cars you are selling and the type of buyers is also different. Someone buying a Buick (do they still exist?) is different than someone buying a Nissan. Does this make sense?
And then after you determine the market what is the action you are wanting them to do. Are you wanting someone to buy something? Are you wanting them to sell something to you? Are you wanting them to refer business to you?
Can each of these things make a difference? Absolutely.
To prove my point lets do a quick experiment. Now granted, sometimes the case is the opposite but generally the lack of music doesn’t create the drama.
Do you get my point?
So, make sure to utilize every type of psychological viewpoint you can.
And be careful when you swim in the ocean. I know I always am! 
-Matt
Tags: Add new tag, emotions, experiences, feelings, Marketing, psychology
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Couldnt be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!
I really like following your blog as the articles are so simple to read and follow. Excellent. Please keep up the good work. Thanks.
A great blog post makes you think and you’ve certainly given me a few tid bits to consider.
We normally try to update the blog every couple of days. We appreciate your interest and will let you know when a new blog post has been posted.
Thanks! Matt and Sarah