2009 May | Psychological Marketing Insights

- I’ve been recommending Matt and Sarah for quite some time. The value they bring to the table is as good as anyone you’ll find. They cut through the clutter and anyone who is interested in growing their business should read their newsletter.
  
  —Matt Hall, Merritt-Hall Insurance
- I read a lot of material and am always trying to grow my business. I find your information to be very insightful and it helps me know exactly what to do.
  
  —Brian Manning, Bancard Sales

What is it that you do again?

By Sarah, on May 30th, 2009%

Have you ever had this question? It usually comes from Aunt Mildred at the family reunion. And the sad part is, the same conversation has taken place every year.

You sigh in frustration as you once again try to get someone who has absolutely no clue to understand the ins and outs of the . . . → Read More: What is it that you do again?

A true (and funny) story that happened to me the other day…

By Matt, on May 28th, 2009%

The other day I was in a lobby/waiting room after a meeting. A group of people had met there and we were going over some different ideas and business concepts. It was later at night so hardly anyone was around. Anyway, as I was sitting there a woman came out and my . . . → Read More: A true (and funny) story that happened to me the other day…

Where is your bottle return?

By Sarah, on May 26th, 2009%

So, I was sitting and talking with an old friend tonight who has moved to Michigan within the last year. We were catching up on what was new in our lives and she was telling me how she liked her new home. She mentioned that one thing that drives her crazy are the bottle . . . → Read More: Where is your bottle return?

Are you humming your message, or singing it?

By Matt, on May 23rd, 2009%

Most companies are not very good at explaining what they do in a simple format that is easily understandable.

A good analogy is charades or humming. Pick a song and then try humming it to a friend. Sometimes the person can pick it up quickly, and sometimes the person can’t. Unless you’re humming a . . . → Read More: Are you humming your message, or singing it?

Life would be much more interesting….with background music!

By Matt, on May 20th, 2009%

Next time you’re watching a television drama show or a movie notice the soundtrack. Why am I bringing this up? Because the soundtrack or background music makes a HUGE difference in the mood of the show you are watching.

My guess is that within seconds you can probably start to hum some famous songs. . . . → Read More: Life would be much more interesting….with background music!

Creating a Magical Experience

By Sarah, on May 19th, 2009%

In Michael Gerber’s The E-Myth Revisited, Gerber tells the story of a hotel he stumbled upon while on his way to San Francisco. While describing his walk to the hotel restaurant he writes, “In the distance I could hear the hushed, rhythmic patter of the Pacific Ocean surf. Or was it my imagination? It . . . → Read More: Creating a Magical Experience

What can your business learn from 10 little ducks?

By Sarah, on May 13th, 2009%

The other day, my husband and I had just finished up our run and were driving home when we were stopped dead in our tracks. Crossing the 4 lane busy road that we were about to turn onto was a mother duck and her 10 or 11 ducklings. They were adorable as they waddled . . . → Read More: What can your business learn from 10 little ducks?

What can we learn from car accidents and rubber necks?

By Matt, on May 13th, 2009%

I live fairly close to an interstate. Just about once a week there is either a fender bender, or someone who is pulled over for speeding. Now the worst part is that all of the traffic goes to a crawl and everyone slows down to gawk at the poor people who were in a . . . → Read More: What can we learn from car accidents and rubber necks?

Direct mail…are you trying to be a one shot wonder?

By Sarah, on May 9th, 2009%

I had someone tell me the other day that they saw no value in direct mail. When asked why they felt this way they responded, “Well, this one time I spent a fortune on direct mail and I barely got any response.”

Being the curious person that I am, I had to get more . . . → Read More: Direct mail…are you trying to be a one shot wonder?

One of the fastest ways to improve your business (and life)…a true story.

By Matt, on May 7th, 2009%

Let me tell you a story.

The other day it was a beautiful day. The wife and I decided that we needed to go out and enjoy the nice weather since it has been raining so much lately. Now my wife being the athlete she is decided she wanted to go to the batting . . . → Read More: One of the fastest ways to improve your business (and life)…a true story.

- Well, I know you have sent out the mailing because I have gotten 3 emails saying how cool it was. Thanks! I have never gotten feedback like this before. I know it’s because I’m making them more personal and your professional touch! It’s awesome! Thanks for helping me to make it happen.
  
  —Kristin Jones, Stonegate Mortgage
- Matt and Sarah are great to work with. They helped me use PURLs on my website with a marketing campaign. It is beyond my comprehension about how the technology works exactly, but they took care of it for me. All I had to do was type in the special url and see the . . . → Read More: Lois Wyant, Wyant Photography
  
  —Lois Wyant, Wyant Photography
- Having done marketing for many years, I know that it costs about 6 times more to get a new client than it does to keep a client. I have had my own company now for 8 years and in this time I had never put a good campaign together to market to my . . . → Read More: Sheryl Babladelis, The Personal Concierge
  
  —Sheryl Babladelis, The Personal Concierge

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