|
|
||||
|
Learn How to Dominate Your Marketplace
 
|
In your marketing and sales you need to realize that every person you talk to has different language that they need to hear to buy your product or service. Different words have different meanings attached to them, and often times even the same words we use mean different things to different people. Why do . . . → Read More: Mind reading: Are you entering your target customer’s minds… I have heard many a business person say, “I just don’t understand why my customers chose to business with someone else. I did everything right.” I then ask them, “When was the last time your customer heard from you? “ The answer is then usually, “Well, umm….errrr.” The relationship between a customer and a . . . → Read More: Who is following up with your clients? Yesterday my wife and I decided to get some pizza. It had been a long day full of work and we didn’t feel like cooking. Okay, so SHE didn’t feel like cooking. Anyway, we drove a few minutes into town to pickup a pizza. Now most of the time I would call ahead to . . . → Read More: How I was put in a good mood…a true story…and how it applies to you Let me ask you this: Have you ever had someone wave or honk at you and start waving and you instantly started waving back thinking to yourself, “Who in the heck is that person waving to me…” only to look behind you and see someone else waving to them and then looking at you . . . → Read More: Stimulus Response from a Honk and a Wave… Are you building equity with your customers? Let me explain a personal story that just happened yesterday. My wife and I go to a chiropractor because we have back pain issues now and then. This is due to us running and working out which sometimes causes our backs to go out of alignment. We’ve . . . → Read More: Are you building equity with your customers? A personal experience… As I mentioned yesterday, your customers need to be hearing from you on a regular basis. I used the example of my mortgage broker from 3 years ago never following up with me. However, today I saw an even better example. Matt and I showed up to our chiropractor appointment exactly on time. Now, . . . → Read More: The Devil Is In the Details Most people don’t think of following up with the customers that they already have as marketing. That is why they normally don’t have a budget for it. They think that since a person has bought from them in the past, of course they will buy from them the next time they need an XYZ . . . → Read More: Getting New Customers vs. Keeping the Old In my last post I talked about how often times what you do and what people think you do are two different things. And people generally speak using platitudes about their business. In other words they are constantly stating, “We give good service.” “We treat our customers right.” The ultimate question you need to . . . → Read More: Perception vs. Reality…Part 2 Imagine that you get back to your office after a long day of meetings and networking. You sit down to your desk and where is the first place you put the new business cards you just got? Come on, be honest. In the shoe box in the bottom drawer with the rest of them, . . . → Read More: How do I make money from networking? Bridging the gap between the outside perception of your company and the reality of who your company is, what they do, and how they run is a constant challenge for most people. Proper marketing can do this. Now here is a key point. You may think your prospects and customers understand what you do, . . . → Read More: Marketing Psychology and Perception vs. Reality… |
|
||
|
Copyright © 2012 Psychological Marketing Insights - All Rights Reserved |
||||
Loading 
