Loading When was the last time you read a marketing piece all the way through?
What was it about that piece that made you keep reading? I would wager that it might have something to do with 1 of 2 things. Either, a) you found what the author said to be interesting, or b) you connected with the author. They had personality. Your high school English teacher would call this their “voice.”
Personality should be intertwined throughout every aspect of your business, especially in your marketing pieces. Your customers buy from you for numerous reasons, but statistics show that they are more likely to buy from you if they like you. That means that they like your personality…which means you should be using more of your personality.
What are some ways that you can include personality in your business strategy?
1) Include personal stories in newsletters, letters, greeting cards, emails
2) Post pictures of family, friends, vacations, etc. on websites/blogs, newsletters, cards, etc.
3) Talk about your likes, your dislikes, your dreams, your hobbies, favorite music or food, etc.
4)Don’t forget about your client’s personality: Ask customers to tell you about themselves as well…people love to talk about themselves and love to feel that someone knows them for who they are…then include customer profiles in your newsletter so that others can know them
I think you get the picture. Reveal tidbits of information about yourself in any way that you can and encourage your customers to do the same and they are more likely to enjoy reading what you put in front of them and are more likely to feel connected to you.
