What is the difference between email and direct mail? A click.
A click? Why a click you ask? All that a person has to do to forget about your email message is click on delete.
Now, to be fair, all a person has to do to forget about your direct mail message is drop it in the mail without opening it. However, they still have to walk over to the trash can, so you have a bit longer to get their attention.
The key in both forms of media is in the headline or the attention grabber. Check out this great blog on building a great attention grabbing headline: How to Get the Attention of Your Potential Clients . The author has several posts on headlines that I have found very useful in my marketing pieces.
Till later,
~Sarah


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Hey, just found this here after a good yahoo search. Neat site you have here! Keep it up!
I must say that in general I am really happy with this blog.It’s good to see someone very extatic about what they do. Thanks!