|
|
||||
|
Learn How to Dominate Your Marketplace
 
|
Being in the follow-up marketing business, I am often asked what I would recommend as the best tools and media to follow-up with customers. There are a lot of tools out there and many of them may make more sense than others, depending upon the size of your business. One of my favorite tools . . . → Read More: A great follow-up tool… How much is one customer worth to you? Let’s break it down using the example of a realtor. If a realtor gets just one half of the sales commission they will get 3.5%. Let’s be conservative and suppose that a buyer’s realtor sells a house to a young couple for $100,000. So at . . . → Read More: How much is one customer worth to you? When you ask most people what the easiest type of business for them to close is, most people inevitably respond that it is referrals. Now let’s take a step back and examine why referrals are sometimes the easiest to close. I think it is because of several main things. 1) Someone recommended you 2) . . . → Read More: The Psychology of Good Marketing: Referrals, and Getting People That Want Your Service. Today I’d like to share with you something very important about your prospects and potential buyers. This also applies to your life, too, and it effects the mood of everyone you come into contact with. What is it? HALT. It is an acronym for hungry, angry, lonely, and tired. Now, what does this have . . . → Read More: HALT! Marketing Psychology and Hungry, Angry, Lonely Tired…and what it means to you… Sure, we’ve all done this before. We’ve been walking in a hotel or in a building having a great conversation. And then we get on an elevator. And this elevator has other people on it. And a lot of times the conversation stops — either from you, or from the people who were having . . . → Read More: Psychological Marketing: How quiet elevators apply to your business…seriously. When was the last time you read a marketing piece all the way through? What was it about that piece that made you keep reading? I would wager that it might have something to do with 1 of 2 things. Either, a) you found what the author said to be interesting, or b) you . . . → Read More: What does personality have to do with it? Many times when working with clients or people in marketing I hear this: “I’d never respond to this marketing piece.” Here is something important you need to realize. You are not necessarily your buyer. This means that your buyers or prospects will respond differently to your marketing pieces than you might. Here are some . . . → Read More: The Psychology of Marketing: Are you confused about your marketing? What is the difference between email and direct mail? A click. A click? Why a click you ask? All that a person has to do to forget about your email message is click on delete. Now, to be fair, all a person has to do to forget about your direct mail message is drop . . . → Read More: Do you know the difference between email & direct mail? Are you using testimonials effectively in your business? If not, here’s some things you can do immediately. Most people are not using testimonials effectively. Why are testimonials important? Because if someone else says it it is more “true” than if you say it. Robert Cialdini illustrates this perfectly in his book “Influence, the Psychology . . . → Read More: Marketing Psychology: Are you using testimonials effectively? Do you know what an anchor is? Of course you do. It holds a boat somewhere in the water and keeps it from moving around. And if you fall asleep and the anchor doesn’t do its job you could easily be swept into a storm and your boat can sink. But do you know . . . → Read More: Anchors away! Do you know how to “anchor” your marketing to your customers? |
|
||
|
Copyright © 2012 Psychological Marketing Insights - All Rights Reserved |
||||
Loading 
