Loading If you think that just sending one message in any media will work you are kidding yourself.
Even if your grab someone’s attention your prospect is continually being bombarded with information from other people.
Follow-up, follow-up, follow-up.
Over 50% of sales are made AFTER the 5th contact.
If you do NOT have a system for this and an automatic follow-up system then you are just warming up prospects for your competition.
Now why is follow-up so important?
There are several reasons.
1) It gives you an opportunity to build trust People buy from those who they like and trust.
2) It gives you the ability to become an expert and position yourself that way in your prospect’s mind.
3) It gives you more time to educate and sell your prospects.
4) Your prospect may not be in the “buying now” mode so by implementing a system you are automatically capturing more market share in the future.
And the other reason to do it —
NOBODY ELSE DOES! And normally that is a good indicator of what you should be doing.
So realize that the brain is bombarded with information and you must continually follow-up with people or you’re losing a lot of money.
-Matt
