Loading The question is this: “Why should I do business with you versus someone else?” If your response is, “Because I’m honest,” or “Because I give good quality” then my answer would be: “Well, I would hope so!” Platitudes are abundant in marketing, yet they do little to persuade someone to buy from you versus someone else.
This is where we must educate someone as to why you really are a superior option versus your competition.
How do you do this? Begin with by asking yourself questions as to what would make an ideal transaction for you? What are the biggest problems you face when you
a) go to the dentist
b) get your car worked on
c) hire a home-improvement project.
And then work backwards.
Enter your prospect’s brain.
-Matt
