Loading Seven (7) bits of information.
This is what the body/brain/mind/psycho-somatic nervous system can take in at a time. Or so says This Article . Whether or not this is specifically true, here is an exercise to prove my point. You cannot possibly process all the information you are exposed to. Just right now there is probably a computer fan, or music, or traffic, or a slight hum in the background. And here is my point. Until I called that to your attention, you didn’t “notice it.” You may have heard it, but you were not consciously processing it.
Unconvinced? Well, feel the pants on your body right now. Feel the smoothness, or roughness, or the texture. Until I pointed that out you probably were not processing that information. So, the brain can only handle so much information, otherwise we would go insane. So what is the key?
With psychological marketing you must capture someone’s attention and hold their attention. Often times when you think people are listening, they are NOT listening. They are thinking about what they are going to have for dinner, or a problem at work, or the weather.
Oh what’s that you say? You believe they are actively listening to you, interested, and engaged? Well, all I can respond to you with is this: “Are you still actively feeling your pants, and hearing the hum or fan or traffic in the background?
And this illustrates 7 + or – 2…
Matt
[...] If you doubt this I bet that in the few seconds you’ve ready this…chances are you aren’t actively thinking about the last funeral you went to. Which illustrates this article perfectly. [...]