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Learn How to Dominate Your Marketplace
 
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Today is March 31st, 2009. On several news websites I see the following: Police: Man Fatally Stabs Sister, Decapitates 5-Year Old on Birthday Gunman Kills 8, Injures 3 at N.C. Nursing Home Boy Went for Bubble Gum – Met Killer Migrant Boat Capsized, Hundreds Fear Dead Chicago-Sun Times Files for Bankruptcy The goal here . . . → Read More: Pain, Pain, Pain, Pain, Pain, Pain….Relief? Let’s play a game. Name an American Car Company… drum roll …. is it Chevy or Ford? (bail out / bankruptcy aside) Most people when asked choose one of those… Name a soft drink, or a pop, or a soda (depending on what part of the country)… Coke or Pepsi? Most people go with . . . → Read More: Top of Mind Awareness? What is it, and why it matters… Words are very powerful. Words can start or end wars, begin or end marriages, and have been known to heavily influence marketing. Here are some examples: Death tax vs. Estate tax Energy Exploration vs. Drilling for Oil Stimulus Bill vs. Spending Bill And it can go on and on. One set of words can . . . → Read More: Do You Know the Power of Words? Here’s an important quick assignment you can do which will show you how often your buyers or potential buyers are distracted. Turn on the television and just watch a television show for a minute or two. Generally it doesn’t matter which television show you are watching — unless it is C-SPAN you should notice . . . → Read More: More on Psychological Noise and Clutter… What criteria do people have when they buy a product or service? Let me explain more. Sometimes, but not always, your prospects have a list of things or reasons they are looking for when they buy your product or service. Now, if you ask your prospects sometimes they can clearly enunciate this, and sometimes . . . → Read More: Do you understand Buying Criteria? Psychological Marketing Explains… If you think that just sending one message in any media will work you are kidding yourself. Even if your grab someone’s attention your prospect is continually being bombarded with information from other people. Follow-up, follow-up, follow-up. Over 50% of sales are made AFTER the 5th contact. If you do NOT have a system . . . → Read More: Psychological Aspects of Follow-Up How many emails do you receive a day? How many phone calls? How many faxes? How many interruptions? Do you ever feel overwhelmed? Well, please realize this. Your buyers, prospects, and clients feel the exact same way. If you are stressed, they are stressed. So what must you do? You must do what is . . . → Read More: Breaking through the clutter… The question is this: “Why should I do business with you versus someone else?” If your response is, “Because I’m honest,” or “Because I give good quality” then my answer would be: “Well, I would hope so!” Platitudes are abundant in marketing, yet they do little to persuade someone to buy from you versus . . . → Read More: Are you a commodity? Psychological Marketing explains… Often times in sales presentations you have people who cannot understand why they have been unable to make a sale. Think of the brain like this. It is a bank vault. And to correctly get inside the brain and sell your product or service you need all the keys to the combination. Just being . . . → Read More: The Vault of the Mind and Psychological Marketing Seven (7) bits of information. This is what the body/brain/mind/psycho-somatic nervous system can take in at a time. Or so says This Article . Whether or not this is specifically true, here is an exercise to prove my point. You cannot possibly process all the information you are exposed to. Just right now there . . . → Read More: Psychological Marketing: The story of 7 + or – 2 … and your pants. |
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